{"id":404,"date":"2021-01-25T12:35:41","date_gmt":"2021-01-25T11:35:41","guid":{"rendered":"http:\/\/mehdihebinger.fr\/?post_type=fw-portfolio&#038;p=404"},"modified":"2021-02-04T11:41:54","modified_gmt":"2021-02-04T10:41:54","slug":"greenrace","status":"publish","type":"fw-portfolio","link":"https:\/\/mehdihebinger.fr\/en\/project\/greenrace\/","title":{"rendered":"Greenrace"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"455\" src=\"https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/greenracebanniere-1024x455.png\" alt=\"\" class=\"wp-image-741\" srcset=\"https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/greenracebanniere-1024x455.png 1024w, https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/greenracebanniere-300x133.png 300w, https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/greenracebanniere-768x341.png 768w, https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/greenracebanniere.png 1334w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:66.66%\"><\/div>\n<\/div>\n\n\n<h1>Gamification + Ecologie = <span style=\"color: #25d882;\">La bonne addition<\/span><\/h1>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/compensation3affichages.png\" alt=\"\" class=\"wp-image-805\" width=\"345\" height=\"150\" srcset=\"https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/compensation3affichages.png 856w, https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/compensation3affichages-300x130.png 300w, https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/compensation3affichages-768x332.png 768w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/figure><\/div>\n\n\n\n<p>Greenrace est un projet qui vise \u00e0 encourager la r\u00e9duction et la compensation des \u00e9missions carbon\u00e9es des entreprises \u00e0 travers l&rsquo;organisation d&rsquo;une course verte.<\/p>\n\n\n\n<p>Le point d&rsquo;orgue? Permettre aux entreprises de capitaliser sur leurs r\u00e9els efforts. Fini le greenwashing, greenrace met en avant les efforts r\u00e9alis\u00e9s.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p> <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\" style=\"border-color:#f5f5f5\"><blockquote><p>\u00ab\u00a0There is no business to be done on a dead planet\u00a0\u00bb<\/p><cite>David Brower<\/cite><\/blockquote><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>   <\/p>\n\n\n\n<p>   <\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h2>Comment <span style=\"color: #25d882;\">\u00e7a marche<\/span> ?&nbsp;<\/h2>\n\n\n\n<p>Le concept est simple : Les entreprises qui s&rsquo;engagent dans le projet effectuent un bilan de leur empreinte carbone. Rapide, un algorithme s&rsquo;en charge. Le bilan effectu\u00e9, elles peuvent prendre la mesure des efforts \u00e0 r\u00e9aliser. C&rsquo;est l\u00e0 que Greenrace offre sa solution: L&rsquo;application propose automatiquement des solutions de d\u00e9carbonation en connectant l&rsquo;entreprise \u00e0 des partenaires associatifs, publics mais aussi \u00e0 d&rsquo;autres entreprises. Captation innovante du carbone, cr\u00e9ation de puits carbon\u00e9s via la plantation d&rsquo;arbres, investissement dans les \u00e9nergies durables, r\u00e9duction de sa consommation, les choix sont multiples.<\/p>\n\n\n\n<h2>Et <span style=\"color: #25d882;\">ensuite<\/span> ?<\/h2>\n\n\n\n<p>Eh bien&#8230; Tout effort est bon \u00e0 prendre, mais les meilleurs sont ceux qui s&rsquo;inscrivent dans le temps, qui \u00e9voluent. C&rsquo;est l\u00e0 que Greenrace permet de passer \u00e0 la vitesse sup\u00e9rieure. Une fois les partenaires choisis, l&rsquo;entreprise peut constituer une \u00e9quipe et commencer \u00e0 participer au championnat de SIM RACING (course virtuelle), la GREENRACE. Ses efforts sont directement r\u00e9compens\u00e9s : Sa position sur la grille est directement li\u00e9s \u00e0 son investissement dans sa d\u00e9carbonation et\/ou sa compensation carbone. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h2>Le <span style=\"color: #25d882;\">b\u00e9n\u00e9fice<\/span> ?&nbsp;<\/h2>\n\n\n\n<p>Une communication juste, \u00e9thique, factuelle. Votre message est \u00e0 la hauteur de vos ambitions et le public le sait, le voit. Et quel public ! Greenrace, par son concept permet d&rsquo;approcher une cible large, des plus jeunes aux moins jeunes. Des plus sensibles aux questions \u00e9cologiques \u00e0 ceux qui n&rsquo;y voyaient jusqu&rsquo;\u00e0 lors que peu d&rsquo;int\u00e9r\u00eat. \u00c0 travers la diffusion des courses, une pr\u00e9sence sur Twitch ou encore Dlive, les plus grandes plateformes de streaming \/ gaming d&rsquo;aujourd&rsquo;hui. En r\u00e9sum\u00e9 du branding, mais du bon branding, du tr\u00e8s bon!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/fannboost.png\" alt=\"\" class=\"wp-image-449\" width=\"305\" height=\"419\" srcset=\"https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/fannboost.png 511w, https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/fannboost-218x300.png 218w\" sizes=\"(max-width: 305px) 100vw, 305px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/compensation.png\" alt=\"\" class=\"wp-image-451\" width=\"222\" height=\"304\" srcset=\"https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/compensation.png 511w, https:\/\/mehdihebinger.fr\/wp-content\/uploads\/2021\/01\/compensation-218x300.png 218w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<h2>Op\u00e9rations r\u00e9alis\u00e9es:<\/h2>\n\n\n\n<ul><li>Id\u00e9ation + \u00e9tude march\u00e9 + analyse strat\u00e9gique<\/li><li>Design : Identit\u00e9 graphique + Logotype + UX\/UI + Interface Front-end<\/li><li>Roadmap + formalisation du produit\/service + cadre fonctionnel <\/li><li>Storytelling <\/li><\/ul>\n<\/div>\n<\/div>\n","protected":false},"featured_media":748,"template":"elementor_theme","fw-portfolio-category":[6],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Greenrace &ndash; MehdiHebinger<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mehdihebinger.fr\/en\/project\/greenrace\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenrace &ndash; MehdiHebinger\" \/>\n<meta property=\"og:description\" content=\"Gamification + Ecologie = La bonne addition Greenrace est un projet qui vise \u00e0 encourager la r\u00e9duction et la compensation des \u00e9missions carbon\u00e9es des entreprises \u00e0 travers l&rsquo;organisation d&rsquo;une course verte. Le point d&rsquo;orgue? Permettre aux entreprises de capitaliser sur leurs r\u00e9els efforts. 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