Au-delà des Racines
When human and nature come together
Au-delà des Racines is a non-profit association that aims to develop the concept of the cinerary forest in France. The approach aims to develop and maintain all the ecosystem goods and services that the forest offers us. With the municipalities and citizens, democratize a new socio-ecological approach, for the preservation of our common natural heritage, our planet, but also the emergence of new burial places in the quietness that nature offers.
"When you enter a forest, you enter the source of humanity. We must relearn to establish a partnership of respect with nature."
Ernst Zürcher « Expert in wood talk »
Thank you ...EM Strasbourg (France)
It is through a school project whose aim is to allow students to carry out projects with companies and associations that we were able to discover each other. And what a discovery! Beyond the roots, its president, its members, all seem inhabited and animated by the values they defend. The human, the biodiversity, the protection of natural spaces, the list is not exhaustive.
A committed visual identity
Special attention was given to the choice of colors that would constitute the visual identity. In accordance with the wishes of the association but also its values, what it arouses, each color has a meaning, serving the message.
Harmonize communication
The objective was to allow the association to have a clear and defined graphic identity in order to always convey a voice in adequacy with its object, whatever the realization.
All of these achievements are set out in a clear and simple graphic standards booklet. As a real operational document, it helps guide users on the best practices for using visuals, especially on social networks.
Delivering useful materials
The media must be designed to match the mission of the association but also its current practices and habits. Facebook banner, twitter profile picture, fonts, color or grey scale logo, email signature and business card: everything is there.
Leave no stone unturned
Each graphic element has been thought to bring more meaning to the visual identity. The logotype is not left out.
A neat brochure
The association has to present its action in front of many actors. In order to present our work in the best possible way, there is nothing better than a brochure to support your presentation. Read it, the association is waiting for you!
Description
Au-delà des racines / Denise Heilbronn - Chairperson
28/04/2020
Basis of the project in the framework of a work initiated by EM Strasbourg
EN 
FR