How does it work ? 

The concept is simple: Companies that sign up for the project make an assessment of their carbon footprint. A quick algorithm takes care of it. Once the assessment is done, they can measure the efforts to be made. This is where Greenrace offers its solution: The application automatically proposes decarbonation solutions by connecting the company to associative and public partners, but also to other companies. Innovative carbon capture, creation of carbon sinks through tree planting, investment in sustainable energies, reduction of its consumption, the choices are multiple.

What's next ?

Well... Any effort is good, but the best ones are the ones that are sustainable, that evolve. That's where Greenrace takes it to the next level. Once the partners have been chosen, the company can form a team and start participating in the SIM RACING championship (virtual race), the GREENRACE. Its efforts are directly rewarded: Its position on the grid is directly linked to its investment in its decarbonization and/or carbon compensation.

What's the benefit ? 

Fair, ethical, factual communication. Your message lives up to your ambitions and the public knows it, sees it. And what an audience! Greenrace, by its concept, allows to approach a large target, from the youngest to the less young. From the most sensitive to ecological issues to those who until now saw little interest in them. Through the broadcasting of races, a presence on Twitch or Dlive, the largest streaming / gaming platforms of today. In short, branding, but good branding, very good!

Operations carried out:

• Ideation + market research + strategic analysis
• Design: Graphic identity + Logotype + UX/UI + Front-end interface
• Roadmap + product/service formalization + functional framework
• Storytelling